Business in Libya

Features of the Libyan market

The Libyan market characterized by a relatively active consumer market with more than 7 million consumers

And the high purchasing power of most of these consumers compared to the neighboring markets,

The low level of competition of the local product and the failure to meet the requirements of the consumer, both technical and price

The Libyan market is relatively close to the supply sources of a number of Arab, European and African countries, making it open to similar goods and products.

In addition, the requirements of the industries and public institutions are meet by the tender system and the requirement of suppliers to register in the records prepared for this purpose to qualify for participation in these tenders.

The Libyan private sector, whose role in the import activity depends on direct contact with exporters, visits by these exporters to the headquarters of the sector Private or visits by Libyan merchants and importers to exporting companies

Consumption patterns

The Libyan consumer prefers to deal in commodities with international names – or packages and similar forms, although the international name is different.

For food, the Libyan consumer depends mainly on starches, rice and the consumption of large amounts of sauces and corn oil.

For clothes, the Libyan market is dominated by North African markets in terms of women’s clothing and Libyan men’s clothing, with a high demand for trousers, shirts and suits from international brands, particularly Italian, for the high-class and high-priced items. For shoes, Libyan consumers prefer European brands

As for the furniture, the Libyan consumer prefer European products, especially from Italy, followed by Turkey with a slice that consumes Chinese furniture products for cheap prices in Libya for imported products from China, while noting the vow of consumption of furniture products of Arab origin.

As for the electrical and electronic items of household and industrial products, the Libyan consumer uses only Italian and Spanish products, and preferably later manufactured products in Turkey